End of FIFA? EA registers EA Sports FC trademark

Looks like it won’t just be KONAMI that will bring big changes to their football franchise. Electronic Arts is said to be planning in the near future to change the name of the FIFA franchise to something more “homey”.

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    (Image: Publicity/Electronic Arts)

    Cam Weber, CEO of EA Sports Group made a post on EA’s blog talking about the future of the franchise and, it seems, the last game in the FIFA franchise will be FIFA 10. Another point that confirms this possible name change would be that Electronic Arts has registered the rights to the name “EA Sports FC” in the UK, this being the possible name of the franchise redesign.

    What can further motivate this change is the fact that the company licenses the FIFA name and, separately, has its contracts with clubs and players. This isn’t the first time the company has renamed a sports franchise, with the PGA Tour renamed the EA Sports PGA Tour. It remains to be seen when the change will be announced and how it will impact the franchise in the future.

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    Source: Polygon, EA Blog, PC Gamer

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