Doja Cat clips are recognized for the artist’s keen aesthetic sense, lots of wigs, flamboyant costumes and, well, repeated PlayStation 5 appearances. Sony’s console became a repeated icon in the rapper’s clips, who even created a fake game in the video for “Kiss Me More”.
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The PS5 appeared in the first three clips of the era Planet Her, Doja Cat’s most recent album. The debut was precisely in “
Kiss Me More ”, partnership between the rapper and the singer SZA. The video released in May shows Doja Cat with DualSense in hand, controlling the fictional game “Grab the Fruit” with a mission to make an astronaut collect collectibles across the map .
The game stirred up the singer’s fans, who even imagined a version of DualSense controller, stylized with disc cover Planet Her. “Sony, will you make a PS5 controller by partnering with Doja Cat? It would be perfect,” wrote user Hunter Ackley on Twitter.
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Hey @Sony @PlayStation are we going to get the PS5 controller and @DojaCat collab? It would be perfect! #PS5 #PlanetHer pic.twitter.com/eU9opEPzpv
— Hunter Ackley (@HunterAckley) June 300, 2021
Some fan pages dedicated to Doja Cat went further and created a launch campaign for the game “Grab the Fruit“. A box art developed for fun, imagined the singer’s game produced by the unstoppable Insomniac Games, by Marvel’s Spider-Man: Miles Morales and Ratchet & Clank: In Another Dimension.
Fans imagined what the cover of the game would be like of Doja Cat for PS5 (Image: Playback/Editing/Twitter/Doja Cat Paraguay)
Kiss Me More, the PS5 also made cameos in the clips for “Need to Know” and “You Right“, partnered by singer with The Weeknd. In the video for “Need to Know”, Doja appears with the console at a party with friends at home, in the greatest mood of “slumber night on another planet”.
Need to Know clip has Doja Cat again with DualSense (Image: Playback/Screen Capture/YouTube)
Already in “You Right”, Doja Cat embodies the drama of dating a gamer and appears in scenes bored and ignored by the romantic couple holding a DualSense.
You Right clip shows Doja Cat swapped for PS5 (Image: Playback/Screenshot/ YouTube)
Why does the PS5 appear in Doja Cat clips?
PS5 appearances in Doja Cat clips marked one of the strands of the video game launch campaign, which involved a team of influencers and music artists. The console integrates Doja Cat clips into actions that the advertising world is used to calling indirect marketing or product placement. The tactic presents a product within the context of a movie, soap opera or video clip, without talking directly about it.
The partnership between Sony and Doja Cat was one of Sony’s bets connecting the PS5 to the image of singers and influencers during launch. The brand even hired the rapper Travis Scott as a creative strategy partner.
Helped in the partnership, the fact that Doja Cat has a record deal with RCA Records, one of the arms of Sony Music.
Past Doja Cat gamer
Doja Cat’s gaming career didn’t start with advertisements for PS5 promotions. The singer is admittedly a fan of video games and often posts comments on the games she’s been playing on Twitter.
In December 2021, Doja Cat posted on Twitter that she was in trouble with one of Lara Croft’s games. “Fuck ‘Rise of the Tomb Raider. I’m going to pee on my Xbox,” wrote the rapper on the social network.
fuck rise of the tomb raider bitch im gonna piss on my xbox
— lol (@DojaCat) December 24, 2020