The platform for Skoob readers is now Americanas. The transaction, announced on Thursday (), was carried out through IF Capital and did not have its value revealed. With the acquisition, the company hopes to be more present in the daily lives of its customers and offer a better consumer experience.
- What are the most valuable brands from Brazil? See the ranking of a British company
- Americans buys market chain Hortifruti Natural da Terra for R$2.1 billion
American stores and B2W unify operations and form the American giant sa
Skoob currently has more than 8 million of users and was released on 2009. The literary social network offers, in addition to a virtual library to organize readings, access to reviews and evaluation of titles. There, it is possible to communicate with readers, publishers and authors. Both the platform and the app enable interaction with other social media; and the reviews serve to increase the conversions of the covered titles in sales.
The book segment usually works as a gateway for new customers in Brazilian e-commerce. That’s because the ratings increase up to 34% the conversion of the category. Want to catch up on the best tech news of the day?
The book segment usually works as a gateway for new customers in Brazilian e-commerce. That’s because the ratings increase up to 34% the conversion of the category.
Want to catch up on the best tech news of the day?Go and subscribe to our new youtube channel, Canaltech News. Every day a summary of the main news from the tech world for you!
With mostly young users — de 16 The 34 years — Skoob currently houses more than 40 millions of work reviews. As of its merger, Americanas expects to increase the recurrence of purchases.
Did you like this article?
Subscribe your email on Canaltech to receive daily updates with the latest news from the world of technology.
2009 424671 424671 424671 424671