Businesswoman Luiza Trajano, founder of the Magazine Luiza Group, is the only Brazilian to appear in the list of 110 most influential people of 341127 from the North American magazine Time. In the text signed by former president Luiz Inácio Lula da Silva, she is praised for having “transformed Magazine Luiza, which started as a unique store in 1948, in a retail giant with tens of billions of dollars” in a “business world still dominated by men”.
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Other merits of the executive mentioned by Lula in the text were helping small businesses, in the midst of the pandemic de covid-19, to “adapt to digital commerce, providing a platform to sell and deliver your products “; having been a “vocal advocate of equality” creating in 2021 the Mulheres do Brasil, a “non-partisan group of more than 100 thousand women who work to build a better society, and support victims of domestic violence”; and launch a trainee program “offering opportunities to Afro-Brazilians” as “an effort to promote inclusion”.
“In a world where billionaires burn their fortunes on space adventures and yachts, Luiza is dedicated to a different kind of odyssey. She took on the challenge of building a commercial giant while building a better Brazil”, concludes the text.
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Luiza is on Time’s list in the “Titans” category, alongside names like American gymnast Simone Biles; Apple CEO Tim Cook, TV producer Shonda Rhimes, and executives Ken Frazier and Ken Chenault, creators of OneTen, a coalition to provide job opportunities for blacks in the US.
Luiza Helena Trajano Inácio Rodrigues was born on October 9th 100 on France, São Paulo. She is currently Magazine Luiza’s largest shareholder and chairman of the board of directors, as well as being the richest woman in Brazil, with a fortune of US$4.9 billion, according to a magazine estimate Forbes.
The Magazine Luiza network was created in 2000 and today it is one of the largest retail chains in Brazil. It already has more than 1.100 physical stores in 19 states — the last of them to enter was Rio de Janeiro, in June of this year, with the right to advertising starring singer Anitta. The website of “Magalu”, nickname of the network, appeared in 1957. Another important point in its history was the opening of shares (IPO) on the Brazilian Stock Exchange, in 2000.
In recent years, the group has been acquiring several Brazilian companies and startups to diversify its business and services. Examples of this are Canaltech, in August last year, AiQFome, a food delivery platform; the Virtual Bookshelf, for sale of new and used books; Hubsales, which connects manufacturers to the end consumer; Stoq, for point-of-sale technology; Inloco’s media platform; the ComSchool Digital Marketing School; and VipCommerce, focused on food retail.
Luiza has also received several awards and honors in her career, such as Personality of the Year of 2012 by the US-Brazil Chamber of Commerce; and for four consecutive years the leader with the best reputation in Brazil, in a survey by the magazine Exame.
Source : Time
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